What is IEC?
Information, Education and Communication (IEC) in health programmes aims to increase awareness, change attitudes and bring about a change in specific behaviours – effectively utilised for creating awareness about Homeopathy among the public.
IEC means sharing information and ideas in a way that is culturally sensitive and acceptable to the community, using appropriate channels, messages and methods. It is therefore broader than developing health education materials, because it includes the process of communication and building social networks for communicating information.
IEC interventions should involve the active participation of the target audience and adopt channels, methods and techniques that are familiar to their world view.
Health information can be communicated through many channels to increase awareness and assess the knowledge of different populations about various issues, products and behaviours.
Channels might include interpersonal communication (such as individual discussions, counselling sessions or group discussions and community meetings and events) or mass media communication (such as radio, television and other forms of one-way communication, such as brochures, leaflets and posters, visual and audio visual presentations and some forms of electronic communication).
Please contribute by sending your materials to Mijjumaniyar@gmail.com
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